Don't just
watch culture.
Step inside.
The world's greatest stories were never meant to be confined to a screen.
CultVRe is YB's immersive cultural platform, transforming the way audiences connect with performances, artistic expression and places. Using immersive content and mixed reality, it brings cultural experiences into a new dimension.
From the energy of a ballet performance to the atmosphere of a historic landmark, CultVRe invites you to discover culture from perspectives that were previously out of reach.
Every story.
A new perspective.
Immersive experiences designed to connect audiences with culture in all its forms.
SAN FRANCISCO BALLET
Nutcracker:
The Immersive
Experience.
A timeless holiday tradition.
An entirely new perspective.
Step inside Act I of San Francisco Ballet's iconic Nutcracker, with choreography by Helgi Tomasson. Discover the magic of the performance, its spectacular sets and costumes, and the musical world of the ballet through an immersive experience.
A collaboration between San Francisco Ballet, YB, Google and XREAL.
Coming to Android XR and XREAL AURA.
Closer to the performance.
Closer to the story.
Closer to the moment.
Culture has
no boundaries.
Have a cultural experience worth sharing with the world? Let's bring it to new audiences in immersive reality.
Partner with us