Experimentation · Research · Emerging technology
The experimentation arm of YB Group, focused on emerging technologies that sustain and expand YB's technological edge.
YB Labs exists to keep YB at the forefront of immersive technology.
We identify the technologies and ideas that can strengthen our products and operations today, while developing novel approaches that can become the intellectual property behind tomorrow's YB products.
Labs works at the intersection of immersive media, artificial intelligence and emerging computing — turning new technological possibilities into tangible experiments.
Exploring truly novel ways to capture, represent and distribute reality.
We already work with massive amounts of media. Labs explores how emerging AI and XR technologies can make that content richer, more spatial and more engaging — while keeping video at the center of the experience.
Continuously evaluating how advances in AI models, agents and generative tools can improve YB products, production workflows and internal operations.
Exploring industries where YB's technology, infrastructure and immersive expertise can create new value.
Research only matters when it creates a decision. Every experiment moves through a simple cycle.
Track research, vendors and community signals across the technologies and content areas relevant to YB.
Build rapid prototypes and working proofs of concept using real YB media and production workflows. Test ideas with customers and internal teams.
Every experiment reaches an explicit outcome. We kill it, keep exploring, or graduate it into YB products and operations.
Labs explores what could become possible. YB turns the ideas that matter into technology, products and experiences.
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