Deeper connections
Deeper fan engagement
Give fans genuine presence and deeper connection beyond a screen.
Immersive sportsfor a right-here,top-row feeling.
Closer to the action.
We help clubs, leagues and broadcasters bring sport to fans in extended reality, creating a new immersive fan experience and a new asset class for engagement and monetisation.
Discover the apps→Our manifesto —
We bring fans
inside the game.
Sport has always evolved — from live at the stadium, to broadcast, to streaming, to second-screen. Extended reality is the next step. Now fans can feel present inside the stadium, the matchday and the team, wherever they are around the world.
— Our philosophyHow we create value —
New opportunities
New revenue lines
A new distribution window and monetisation opportunity across sponsorship, premium access and new formats.
Built to scale
End to end delivery
From capture to rights, production, distribution and platform delivery — built for audiences already there.
Sports showreel —
Built for —
Clubs
Secure the opportunity.
Leagues
Grow global audiences and unlock new revenue opportunities.
Broadcasters
Add a new immersive layer to your coverage.
Rights holders don't need to become an XR company to offer immersive experiences. YB Sports builds and delivers the full stack end to end.
Our capabilities —
01Immersive matchday experiencesBring fans into the atmosphere of the event.
02XR content productionCapture sport for immersive presence.
03Platform & distributionDeliver across devices where audiences already are.
04Commercial strategyCreate new inventory for sponsors and partners.
05Fan engagement & monetisationTurn presence into loyalty and revenue.